From Dimes to Champs

Archive for the ‘Advertising and Marketing’ Category

When it comes to advertising and promotions, the law professionals encounter far greater challenges than those individuals from other industries. This is because legal or attorney advertising must follow certain rules and not violate the code of ethics.

Any form of advertisement used by attorneys at law and law firms must not be false or misleading. The advertisement must not create unjustified expectations about the results the attorney or the law firm can achieve for the client. The ad should not contain any testimonials from former clients, may it be paid testimonials or undisclosed paid testimonials. Legal advertisements should not contain dramatizations or feature fictional characters. If the attorney advertisement uses audio, the information in the advertisement must be articulated by a single voice only and the voice should not belong to a celebrity or famous individual whose voice is recognizable. The voice-over should also have no background other than instrumental music.

Attorney advertisements must include the name of at least one lawyer responsible for the advertisement. It must also disclose the geographic location, by town or city, of the office where the lawyer responsible for the advertisement principally practices law. The advertisement must not contain any statement that is merely self-laudatory or self-laudatory illustrations.

Delivering measurable metrics is one of the possibilities email marketing can bring. In order to run a successful campaign through email marketing, one must monitor and understand the so-called email statistics such as the open rate, the click-through rate or CTR and the bounce back rate. One’s understanding of these metrics will allow him to improve the marketing campaign to achieve better results.

The open rate, click-through rate and the bounce back rate are only some of the basic email metrics that should be evaluated in each email campaign. The open rate refers to the total number of opened emails divided by the total number of delivered or distributed emails. The click-through rate or the CTR is calculated as the number of distinctive clicks on the links in the email, divided by the number of opened emails. This shows how many people or email recipients interacted with the email sent to them.

Meanwhile, the bounce back rate basically represents the number of emails which were not delivered to the respected recipients and have bounced back. There can be many reasons why the email sent was rejected. It can be that a server filtered the email out, the email address is no longer valid or active, or that the mailbox of the recipient was already full or over quota.

Just like you would do in any other kind of business, you would put creating strategies of showcasing your products and services to your prospect customers on the top of your priority list in running your online business. As a smart business owner, you know how important it is to make your business promotion in a way that it requires minimum effort while achieving the maximum impact.

As they say, a photograph is equivalent to a thousand words, and using pictures is a good way to promote and showcase your products. However, it may take many pictures to show all the various products your business makes and all the services you provide. Thus, posting so many pictures to all of your prospect customers and clients would just make you spending through your nose. In addition to this, there are certain services that film simply cannot capture. Thus, the idea of condensing your advertising messages in a form of an online streaming video may be a better idea.

Many successful internet marketers make use of online business promotion videos to present to their clients and customers the products and services their business offers. Since audio-visual medium has a stronger impact than the print medium, more prospect customers can be converted into buyers.

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